Continuous Value Delivery form of the Product Operating Model

Continuously Deliver Value that Customers Love
– and Works for the Business
– while pursuing Continuous Improvement of Daily Work
– guided by a Culture of Continuous Learning

This is the slightly expanded motto of the excellent SVPG’s Product Operating Model.

The cVd interpretation leans more heavily into the Continuous Learning Validation as opposed to Pre-validation (as described in Three Categories of Product Investment). Neither are better or worse… they are simply different tools to accomplish the same end.