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stevegrossi

people don't buy products, they buy better versions of themselves

Tended 1 year ago Planted 1 year ago Mentioned 2 times

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A fundamental shift in marketing in the 20th century was from companies selling products, touting their features and competitive price, to selling identities and lifestyles through the sale of those same products.

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  • desire

    …You can see this dynamic at work in most advertising: [[people don't buy products, they buy better versions of themselves]]. Mimetic desire comes from the need to belong, to gain…

  • jobs to be done

    …t want a drill, they want a hole" See also: [[people don't buy products, they buy better versions of themselves…