cognitive bias
Planted Nov 2020 Tended 4 years ago Linked from 2 notes
Contents
Cognitive biases are patterns of irrationality common across individuals—in other words, ways in which we all tend to think badly. The concept was introduced by Daniel Kahneman and Amos Tversky. As with all biases, becoming aware of them is the first step toward avoiding them, although awareness certainly doesn’t guarantee avoidance.
Further Reading
- There are a lot of them, but thankfully Wikipedia has an excellent taxonomy!
- Nick Kolenda has a thorough inventory of pricing strategies in marketing psychology, many of which exploit cognitive biases like anchoring bias.
